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The Startup Framework Program

Learn How to Build Your Startup from Idea to Launch

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Startup Framework Coaching Program

The Startup Framework: A Comprehensive Coaching Program for Entrepreneurs and Startup Teams.

Video Sessions

The sessions are conducted remotely via virtual video meeting software (Zoom or Google Meet). You can join from any location with internet access.

Comprehensive Coverage

The program is tailored to give you a comprehensive knowledge of every step in your startup journey. From finding the right idea, all the way to launch.

Actionable Advice

Each session is designed to achieve two objectives, the first is to give you a foundation of the topic, the second is to apply that learning into your own idea or startup.

Topic 1:

Finding the Right Idea and Building Value

What You Will Learn:

  • Why Startups Fail and How you Can Avoid It
  • The Idea Generation Process
  • What Problems to Solve
  • Evaluating Business Idea
  • How to Build Your Value Proposition
  • Sources of Inspiration

Duration: 1-2 Hours

What You Will Learn:

  • Sources of information
  • How to talk to clients and subject matter experts
  • Defining market size and growth opportunity
  • Spotting key trends within your industry
  • Evaluating key players in your market

Duration: 1-2 Hours

Topic 2:

Evaluating the Business Opportunity

Topic 3:

Understanding Your Customers

What You Will Learn:

  • Creating Customer Segments
  • Developing Customer Personas
  • Understanding Customer Needs and Behaviour

Duration: 1-2 Hours

What You Will Learn:

  • What is a Business Model
  • An overview of popular business models
  • The Business Model Canvas
  • Choosing the right business model for your business

Duration: 2-3 Hours

Topic 4:

Building Your Business Model

Topic 5:

Creating Your first Product

What You Will Learn:

  • Basic Product Management
  • Benefits vs Features
  • What to Prioritize
  • Creating your MVP

Duration: 1-2 Hours

What You Will Learn:

  • The Value of People
  • Understanding your Gaps
  • Picking Your Team
  • How to Create a Lasting Culture

Duration: 1-2 Hours

Topic 6:

Building Your Team and Culture

Topic 7:

Developing Your Go-to-Market Strategy

What You Will Learn:

  • Strategy Vs Tactics
  • What is a Brand
  • Positioning Your Brand
  • Marketing Channels
  • Understanding The Sales Cycle
  • The AIDA Model
  • Inbound Marketing

Duration: 1-2 Hours

What You Will Learn:

  • What is a Financial Model?
  • Understanding Cost Structures
  • Fixed Vs Variable Costs
  • Understanding Revenue Streams
  • Gross vs Net Profit
  • Developing Your Forecasts
  • Identifying Your Break-Even Point

Duration: 2-4 Hours

Topic 8:

Building Your Financial Model

Topic 9:

Refining Your Pitch

What You Will Learn:

  • Wrapping Everything Together
  • Polishing Your Concept
  • Building Your Elevator Pitch

Duration: 1 Hour

Hourly Bookings

Book hourly coaching sessions for each topic. Each topic takes generally 1-2 hours based on your level of experience with the material presented.


6-Hour Package

Get 6 hours for the price of 5 (20% Bonus). You can then divide the hours between multiple sessions.

$750/6 hours

Full Program (Recommended)

Full Program Access for all 9 sessions paid in advance. Capped at 20 hours of coaching per program (over 50% savings).


The Startup Framework Coaching Program

Book and Schedule Your Sessions


  1. To book team coaching sessions, select the service (1 hour, 5 hours…etc.), then click on “add extra” and select “additional team members”.
  2. Additional team members have a 50% discount per member. If the service is $100 for example, you only pay $50 per additional member.